ASUS UX431FN ZenBook 14 Core i7 16GB 14 inch

The creative power of Zen Design

As makers and creators we take apart and rebuild ideas to turn them into better ones. Our deep understanding of the value and intricacies of a simple shape, to create and evolve into something greater than itself, is what inspired the iconic spun metal finish of Zen’s concentric circles. And we’re only just getting started.

The creative power of Zen Performance

Each individual has their own unique ability to create. They just need powerful tools to help them. This comes from more than just a processor. It is a dream to create devices so powerful that you’re taken outside your comfort zone, to a place where your creative potential knows no bounds.

The creative power of Zen Spirit

It’s when we step out of our comfort zones and break barriers set for ourselves, that we open up a world of possibilities. The creative power of the Zen Spirit is to see balance between the expected and the possible, the beauty of the physical self, and the strength of the mind, and then transcend all of it. This is the driving force behind our innovations and creative breakthroughs.

Design Inspired by nature.

The deep dive blue and rose gold are Inspired by the magical moment at dawn when the golden rays of the sun first illuminate the ink-blue sky. While the elegant burgundy red is inspired by the deep red of a sky at sunset.