OVERVIEW

The watch, essential to everyday life, is one of those accessories that can speak of the life of the person wearing it; I wanted to create a line of watches that satisfies my aesthetic of fashion, in which details are of primary importance.

EMPORIO ARMANI LAUNCH

Since its launch in1997, the EMPORIO ARMANI watches collection has followed a common thread: a minimalist, updated design that is attentive to trends, with strength of materials and shapes that lends security. Watches are a pleasure for me, not a need to check the time. As with all pleasures, I concede to a little vanity when it comes to watches that men can wear without being too extreme.

Company Profile

Emporio Armani is the second brand of Armani family, features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani along with Giorgio Armani is the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani usually only sold in freestanding Emporio Armani boutiques and its official website.